Texas REALTORS® 2018 Winter Meeting | Feb. 9-13 | Austin, Texas

How you can compete with listing portals

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02/17/2015 | Author: Editorial Staff

It’s time to stop fearing and start learning from listing portals, says Nobu Hata, NAR’s director of digital engagement. His presentation during the 2015 Texas REALTORS® Winter Meeting touched on how you can bolster your online presence to attract consumers and potential clients.

“Google is the No. 1 real estate website right now,” Hata says, “so let’s stop worrying about the Zillows and Trulias of the world.”

Consumers often spend months, sometimes even a year, doing searches online before contacting an agent to actually start looking at homes. Hata says you can use this to your advantage. Start by asking your clients what terms they use for their real estate search and use this information to build a better website. If they tell you they searched for restaurants near a neighborhood they’re interested in, maybe you should do a blog post listing the hottest new restaurants in your area.

If you’re curious how your business ranks on the web, Hata suggests going to moz.com/local/search. Enter in your business’s name and ZIP code, and you’ll get a ranking of how complete your presence is on various websites, including social media accounts and online review sites.

Hata says he believes most people know that sites listing estimates for properties aren’t accurate, but they don’t know why. This is your opportunity to explain why those estimates are inaccurate and why your data is what they should trust. You could explain where your data comes from in blog posts or somewhere else on your website, but don’t forget that this information is important to explain in person, too.

Want more information from Hata? See the slides from his presentation on texasrealestate.com.

Categories: Business tips
Tags: winter meeting, website, listing portals

Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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