How you can compete with listing portals
02/17/2015 | Author: Editorial Staff
It’s time to stop fearing and start learning from listing portals, says Nobu Hata, NAR’s director of digital engagement. His presentation during the 2015 Texas REALTORS® Winter Meeting touched on how you can bolster your online presence to attract consumers and potential clients.
“Google is the No. 1 real estate website right now,” Hata says, “so let’s stop worrying about the Zillows and Trulias of the world.”
Consumers often spend months, sometimes even a year, doing searches online before contacting an agent to actually start looking at homes. Hata says you can use this to your advantage. Start by asking your clients what terms they use for their real estate search and use this information to build a better website. If they tell you they searched for restaurants near a neighborhood they’re interested in, maybe you should do a blog post listing the hottest new restaurants in your area.
If you’re curious how your business ranks on the web, Hata suggests going to moz.com/local/search. Enter in your business’s name and ZIP code, and you’ll get a ranking of how complete your presence is on various websites, including social media accounts and online review sites.
Hata says he believes most people know that sites listing estimates for properties aren’t accurate, but they don’t know why. This is your opportunity to explain why those estimates are inaccurate and why your data is what they should trust. You could explain where your data comes from in blog posts or somewhere else on your website, but don’t forget that this information is important to explain in person, too.
Want more information from Hata? See the slides from his presentation on texasrealestate.com.
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