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The right way to use emojis with clients

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Grinning face emoji

09/19/2016 | Author: Editorial Staff

There was a time when using the colorful icons known as emojis in business communications would've seemed out of place. But emojis have become so common that they've spread to the workplace. You'll see emojis in emails, text messages, and social media posts. They can add a new layer of context, making a message more upbeat or giving it new meaning. 

The California Association of REALTORS® released its own set of real estate-themed emojis. A mock listing of The White House had its listing details written in emoji. produced a funny video about how emojis might be used in listings. They're clearly making inroads in real estate—just like they've already done in your personal communication. 

To use emojis with your clients, there are a few things to keep in mind:

  • A little bit goes a long way. It's easy to overuse emojis. Use them to add personality but make sure your message is still clear and clients don't have to rely on their own interpretation.
  • Context is everything. Emojis might be great to send with an exciting new listing or to congratulate your clients on closing on their dream home but not appreciated when an issue arises during an inspection.
  • Don't assume all clients like them. Not all your younger clients want emojis in their real estate communications, and some older clients might love them. Use your judgment to determine each client's communication style.

If you start using emojis with a client and find yourself at a loss for what her latest message means, you can always look it up on Emojipedia

A grid of emojis

Categories: Business tips
Tags: business tips, tech tips

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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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