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How to take up valuable real estate on Facebook

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03/18/2015 | Author: Editorial Staff

It’s not enough to just have a Facebook account to market your business successfully ... you have to use it well. If you aren’t taking full advantage of Facebook’s features, you could be missing out on opportunities to get your name in front of potential clients up to 14 times per day on average. One of the best ways to reach consumers on Facebook is by targeting your News Feed posts.

7 ways to target your posts
Facebook allows you to target posts published in your News Feed. The posts remain visible to anyone who visits your page, but they only appear in the News Feeds of followers who match the criteria you selected.

There are currently seven ways to target a post to a segment of your followers:

  • Gender
  • Relationship Status
  • Educational Status
  • Age
  • Location
  • Language
  • Interests

When to use this feature
Targeting allows you to share info with the people who are most likely to be interested. For example, when you’re sharing info about a community event, target people who are located in your city. When you post an article with landscaping tips, set the target to people who have identified gardening as an interest.

Remember the rules
If you’re marketing brokerage services or advertising property, remember that fair housing laws prohibit you from discriminating against someone because of his or her race, color, national origin, religion, sex, familial status, or handicap. 

Learn more about targeting your posts at facebook.com/business.

Categories: Business tips
Tags: social media, marketing, business tips

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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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