How to respond to negative online reviews
11/13/2014 | Author: Editorial Staff
Getting online reviews can bring you more business, but occasional negative feedback may come with it. Instead of ignoring those reviews, you should take action. Entrepreneur offers some advice on how and when to respond, including these tips:
Say something quickly ... Take enough time to cool off if a response upsets you, but don’t let a negative review of your services go unanswered. Make sure your response is thoughtful and professional. Rather than let the conversation continue on the site, provide a way for the person to contact you directly to discuss problems.
... but it might not be worth responding to everyone. If a commenter is personally attacking you rather than critiquing your services, it’s probably not worth a response.
Sometimes, online consumer reviews aren't true and could hurt your business. When this happens, you do have recourse. Learn more about this issue in "What you can do when a consumer's online complaint is untrue" in the November 2014 issue of Texas REALTOR® magazine.
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