How to respond to negative online reviews

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11/13/2014 | Author: Editorial Staff

Getting online reviews can bring you more business, but occasional negative feedback may come with it. Instead of ignoring those reviews, you should take action. Entrepreneur offers some advice on how and when to respond, including these tips:

Say something quickly ... Take enough time to cool off if a response upsets you, but don’t let a negative review of your services go unanswered. Make sure your response is thoughtful and professional. Rather than let the conversation continue on the site, provide a way for the person to contact you directly to discuss problems.

 ... but it might not be worth responding to everyone. If a commenter is personally attacking you rather than critiquing your services, it’s probably not worth a response.

Sometimes, online consumer reviews aren't true and could hurt your business. When this happens, you do have recourse. Learn more about this issue in "What you can do when a consumer's online complaint is untrue" in the November 2014 issue of Texas REALTOR® magazine.

Categories: Business tips
Tags: reviews, communication


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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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