Texas REALTORS® 2018 Winter Meeting | Feb. 9-13 | Austin, Texas

How to keep your agents happy—and keep them around

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03/03/2016 | Author: Editorial Staff

Happy agents are revenue-producing agents, and part of a broker’s role is to help them stay that way. If you don't, they will probably find their way to another brokerage. Try these tips to retain your agents and keep your sales on track.

Give a lot of feedback 
Feedback is necessary for your agents to hear. Providing it shows agents you’re paying attention to their work and care about their success. Positive feedback can be given informally, such as in an email or handwritten note. Publicly acknowledging agents for their good work, whether through a formal brokerage program or by singing their praises with others, also shows agents they’re appreciated. But don’t forget about sharing constructive criticism. When possible, this should be delivered in person so that your body language can help you convey the right tone.

Be accessible
Agents need your guidance. Even if your brokerage operates virtually, make sure your agents know exactly how (email, text, phone) and when they can reach you.

Clarify your expectations
One reason agents leave a brokerage is because they feel they have to live up to unrealistic expectations. While it's OK to set high standards, make sure you clearly communicate what your standards entail and the benchmarks or goals you want to them to meet. You should also make sure agents know about the company culture, what your firm stands for, and what behaviors are appropriate.

Offer the right tools and training
Agents have to adapt to clients’ expectations, and that often includes having knowledge about and access to the latest technology, marketing, and communication tools. Your agents will have a hard time meeting those client expectations if you’re not willing to provide consistent training and experiment with new ways of doing business.

Categories: Business tips
Tags: brokerage, brokers and managers, retain agents

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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