2 new Facebook features for your business
10/26/2016 | Author: Editorial Staff
Social media giant Facebook has added two new features for your business: Services and Marketplace.
If your Facebook Page is under a professional services business category (check your About description to view or edit your category), you'll see a new Services section among your tabs (e.g., events, reviews, and shop).
Use this section to highlight the services you offer clients. You can even group your services into packages—one that you provide to buyers, one for sellers, one for landlords, etc. The first option that highlights all your services enables you to fully explain each service, while the second might give different types of clients a better picture of what working with you entails. The price field can be used to add your contact information. Don’t forget to make the section visible using the toggle on the right side of the Services section page under your contact information and hours.
Earlier this month, Facebook announced a new feature targeted at local e-commerce: Marketplace. An icon for Marketplace will eventually replace the icon for Messenger in the bottom bar of Facebook’s iPhone and Android apps. Marketplace takes a user's location and finds items for sale near him; it also allows the user to message the business (you) directly. Already there are posts for real estate-related items.
When using these new tools, remember to follow TREC rules and the Code of Ethics requirements for advertising.
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