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2 new Facebook features for your business

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A woman holding her smartphone in one hand and pointing to the screen with her other hand. The screen has two line graphs on it

10/26/2016 | Author: Editorial Staff

Social media giant Facebook has added two new features for your business: Services and Marketplace.

If your Facebook Page is under a professional services business category (check your About description to view or edit your category), you'll see a new Services section among your tabs (e.g., events, reviews, and shop).

Use this section to highlight the services you offer clients. You can even group your services into packages—one that you provide to buyers, one for sellers, one for landlords, etc. The first option that highlights all your services enables you to fully explain each service, while the second might give different types of clients a better picture of what working with you entails. The price field can be used to add your contact information. Don’t forget to make the section visible using the toggle on the right side of the Services section page under your contact information and hours.

Earlier this month, Facebook announced a new feature targeted at local e-commerce: Marketplace. An icon for Marketplace will eventually replace the icon for Messenger in the bottom bar of Facebook’s iPhone and Android apps. Marketplace takes a user's location and finds items for sale near him; it also allows the user to message the business (you) directly. Already there are posts for real estate-related items.

When using these new tools, remember to follow TREC rules and the Code of Ethics requirements for advertising.

Categories: Business tips
Tags: business tips, tech tips, facebook

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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