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How Facebook friends may influence homeownership

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08/23/2016 | Author: Editorial Staff

Posts on social media outlets like Facebook can inspire people to try lots of things, such as that hot new restaurant in town and, as new research shows, investing in real estate.

Economists at Harvard, New York University, and Facebook found that people who saw Facebook friends in their area experience increases in the price of their home were influenced to invest in housing themselves within two years. They were also more likely to buy a bigger home, pay more for a home, and make a larger downpayment. Of course, the effect was seen most among people whose friends discussed their home investments and how attractive they felt their investments were.

Specifically, a renter with Facebook friends with homes that appreciated 5% or more than the market average in the past two years is 3.1 percentage points more likely to purchase a home in the next two years. The renter-to-buyer may pay 3.3% more for a given house, make a 7% larger downpayment, and buy a 1.7% bigger house. In short, if your local market is hot and homeowners are experiencing increases in the value of their homes, you should mention this on Facebook. You never know who you might influence to make the jump from renting to buying.

Read more about the study and its findings on or the research paper “Social Networks and Housing Markets.”

Categories: Business tips, Research
Tags: buyers, buying, renters, social media

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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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