A word you can’t use in your team name

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08/12/2016 | Author: Editorial Staff

NAR members who work as part of a team should be careful about how they use the term REALTOR®. While the term may be used with personal names and brokerage names, that doesn’t extend to team names. Teams function as groups within another business—in this case, a brokerage—and do not qualify for the use of the REALTOR® mark, according to NAR.

Members who are part of a team can still use the term in connection with their personal name or brokerage name but not as part of it. Use punctuation to separate your name or firm name from the REALTOR® mark: John Smith, REALTOR®. Team names can be listed next to a proper use of REALTOR® with a personal or brokerage name but not in conjunction with the term.

Categories: Business tips, Legal
Tags: business tips, marketing, advertising, nar, national association of realtors


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