Do advertising rules apply to social media?
01/17/2014 | Author: Editorial Staff
If I advertise my services using social media, am I still required to comply with advertising rules and regulations?
Yes. Remember that an advertisement is any written or oral statement or communication which induces or attempts to induce a member of the public to use the services of the real estate licensee. Therefore, if you are advertising your services using social media, you must still comply with the advertising rules and regulations, such as including a designation to clearly identify the licensee, including the name of your broker (in a clear and conspicuous manner), and avoiding deceptive or misleading advertising.
How do I include the required information in social media advertising when there is a character limit?
If the required information would consume more than 10% of the available character limit, the real estate licensee may include a direct hyperlink containing the words “TREC DISCLOSURE” which links to the required information. Note: Where it is not possible to create a hyperlink on the words "TREC DISCLOSURE" (such as on Twitter), you may include the words "TREC DISCLOSURE" followed by a link to the required information.
The Code of Ethics also requires that REALTORS® disclose the name of the REALTORS®’s firm in a reasonable and readily apparent manner. However, if disclosing the name of the firm in an electronic display of limited information is not practical when advertising using social media, the advertisement may link to the required disclosures.
Read more about advertising rules and other legal topics on the Legal FAQs page.