Could you be guilty of these common ethics complaints?
03/31/2017 | Author: Editorial Staff
Article 12 of the Code of Ethics was the most cited article in ethics complaints against Texas REALTORS® last year. Article 12 says REALTORS® will be honest and truthful in their real estate communications and present a true picture in their advertising, marketing, and other representations, and ensure their status as real estate professionals is readily apparent in their advertising, marketing, and other representations.
Many Article 12 complaints are about Texas REALTORS® who don’t provide sufficient information in their communications. For example, Standard of Practice 12-5 says you should make sure your firm name is always listed.
Other complaints were about Texas REALTORS® who switched firms and failed to update business cards, signs, or websites to reflect the change. Always check all your marketing pieces—direct mail, advertisements, and so forth—to make sure they’re up to date.
Don’t forget about Facebook, either. Some Article 12 complaints were about Texas REALTORS® who were mixing their personal posts with business posts. Even if you have a business page and a personal Facebook profile, you should include the necessary business information on both to avoid potential problems.
Read the full Code of Ethics and learn more about the ethics-complaint process at texasrealestate.com.
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