Could these social media trends help grow your business?

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10/12/2015 | Author: Editorial Staff

You already use photos and video to market your business … but what about one-second videos on Snapchat and Instagram photos with hashtag captions? 

U.S. News and World Report recently explored how real estate agents are using these popular social media channels to reach the next generation of homebuyers. 

Here are a few tips to consider when incorporating these and other social media channels into your marketing plan.

Identify yourself. Be sure your profile says you’re a real estate agent or REALTOR® so followers think of you when they need real estate-related help.  

Use the features. Every social media channel has features you can use to show your social savvy and increase your reach. So don’t just post text or a photo—tag people in a Facebook post, include relevant hashtags on Instagram, tag your location on Twitter, etc.

Go behind-the-scenes. Don’t know what to post? Connect with followers through mutual interests or share candid shots from your unpredictable day.

Show off your marketing skills. Give prospective sellers an idea of how you market properties with attractive photos—and how theirs could be next.

But don’t just sell. Social media channels like Instagram and Snapchat are great for sharing photos and short videos, but they’re not the place to post a stream of listings.

Find out how Texas REALTORS® are using Instagram to grow their businesses in “Fun photos can lead to real business” in the August issue of Texas REALTOR® magazine. 

Categories: Business tips
Tags: marketing, magazine, social media, business tips


Comments

Diana Welsch on 10/27/2015

It should be you’re or better, you are, and not your (see “use the features.”)


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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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