Can you sell yourself in seconds?
01/18/2016 | Author: Editorial Staff
Leads come your way every day, many in the form of people you meet briefly in grocery lines, waiting rooms, or plane trips. But even the briefest interaction can be an opportunity to share your real estate expertise. Here’s what you should consider when drafting a seconds-long pitch for prospective clients.
Know your goal
An elevator pitch is more than telling someone you’re a Texas REALTOR®. It’s a short speech—a few sentences at most—that explains your value as a professional in a conversational tone.
Describe more than what you do
You don’t just help clients buy, sell, and lease property. You help people achieve their real estate goals, find ways to create security for their families, coordinate moving parts behind the scenes, advocate for private-property owners—consider incorporating these kinds of specifics into your message.
Tell your story
A quick pitch is your way to explain what makes you different from another agent. One way to demonstrate this is to share a concise anecdote as an example. Share a worst-case situation that you creatively resolved to help a seller close or a negotiation strategy that brought a buyer success.
Time it right
Your pitch should be brief—30 to 60 seconds at most— but useful and appropriate to the situation. Practice yours enough to be comfortable winging it when you need it.
End with an offering
Work an action item into your pitch that feels natural. A no-pressure offer like “I’d be happy to send you info like this about your market” provides an opportunity to collect your listener’s contact info.
Have you been perfecting your elevator pitch? Share your tips for reaching prospects this way in the comments below.
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