Can you sell yourself in seconds?

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A REALTOR® sitting down shaking hands with another man

01/18/2016 | Author: Editorial Staff

Leads come your way every day, many in the form of people you meet briefly in grocery lines, waiting rooms, or plane trips. But even the briefest interaction can be an opportunity to share your real estate expertise. Here’s what you should consider when drafting a seconds-long pitch for prospective clients.

Know your goal
An elevator pitch is more than telling someone you’re a Texas REALTOR®. It’s a short speech—a few sentences at most—that explains your value as a professional in a conversational tone.

Describe more than what you do
You don’t just help clients buy, sell, and lease property. You help people achieve their real estate goals, find ways to create security for their families, coordinate moving parts behind the scenes, advocate for private-property owners—consider incorporating these kinds of specifics into your message.

Tell your story
A quick pitch is your way to explain what makes you different from another agent. One way to demonstrate this is to share a concise anecdote as an example. Share a worst-case situation that you creatively resolved to help a seller close or a negotiation strategy that brought a buyer success.

Time it right
Your pitch should be brief—30 to 60 seconds at most— but useful and appropriate to the situation. Practice yours enough to be comfortable winging it when you need it.

End with an offering
Work an action item into your pitch that feels natural. A no-pressure offer like “I’d be happy to send you info like this about your market” provides an opportunity to collect your listener’s contact info.

Have you been perfecting your elevator pitch? Share your tips for reaching prospects this way in the comments below. 

Categories: Business tips
Tags: business tips, marketing


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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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