Brokers: How to give your agents better feedback

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07/21/2016 | Author: Editorial Staff

Your agents look to you for guidance and advice, but are you sure you’re providing that support the best way you can? One way is through useful feedback, but that’s not always so easy to give. Here's how to avoid feedback mistakes.

Give it some thought. When an agent makes an error, your first instinct may be to provide immediate feedback about what happened. That often leads to emotional and incomplete feedback, which isn’t helpful for anyone. One solution is to let the agent know you’d like to discuss what happened, then set a later appointment to do so. In the meantime, hone in on the most important and constructive points you need to make.

Provide solutions. When giving feedback, especially negative feedback, it’s important to give the recipient some direction, too. For example, if you’ve heard an agent isn’t keeping in touch with clients as much as she should, give her some actionable advice on how to solve the problem, like setting up calendar reminders to check in at certain minor and major transaction milestones.

Don’t forget to highlight the positive. Negative feedback isn’t the only kind of feedback you should be giving. Providing positive feedback about what your agents are doing right is just as important. This positive reinforcement may make the behavior you seek more engrained in your agents than they would realize through constructive criticism.

Categories: Business tips
Tags: brokers, agents, feedback


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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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