Are you in compliance with TREC’s advertising rules?

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03/31/2016 | Author: Editorial Staff

Do you have to put your broker’s name on your sign? Must you use the terms agent, broker, realty, or REALTOR® in your ads? Many Texas license holders have questions like these about following the Texas Real Estate Commission’s advertising rules. The image below can help you determine if you’re following TREC’s rules for your real estate advertising.

Learn more about TREC’s advertising rules during the TAR Legal Department’s next online town hall on April 8 at 10 a.m. CDT. Get details and register at

If you have questions about complying with TREC’s advertising rules, you can call the TAR Legal Hotline at 800-873-9155, or TREC at 512-936-3000.

Ad Rules TREC

Categories: Business tips
Tags: advertising, trec rules


Chip Staniswalis on 04/01/2016

I see a larger problem, even with the ad that is in compliance: any advertising by “Big Real Estate, Inc.” is not in compliance with the rule, since it too, does not contain one of the “trigger” disclosures (REALTOR, realty, agent, broker) that make the ad compliant. Sam Smith might be held harmless by using the term “Realtor”, but his broker, Big, needs to step up and lead by example.

Trish Ricklefsen on 03/31/2016

Thank you for trying to educate licensees. It is long over-due. Almost every commercial real estate sign I’ve seen is not compliant. Huge banners that advertise leases are out of compliance too. What is being done to educate commercial brokers? I have always wondered why TREC licenses a ‘salesperson’ instead of an ‘agent’.

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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