Are lost leads costing you business?

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01/11/2016 | Author: Editorial Staff

Have you ever seen a property listed for sale and thought, “I knew they were moving—why didn’t they call me?” Or heard that a prospective buyer you met a few months ago recently closed on her first home? Maybe those other agents were in the right place at the right time ... or maybe they had a better system for managing leads. 

A little planning can help you develop a lead-management system that prevents future business from passing you by—just remember to comply with state and federal rules and your brokerage’s do-not-call policies. 

Follow up with everyone
No matter where your leads originate—a website, your e-newsletter, or even phone calls responding to your ads—make it your goal to respond as quickly as possible.   

Make it personal
When you leave a voicemail, keep your message brief and ask a question intended to encourage the prospect to respond. 

Use a system that works for you
A lead-management system that ranks your leads can ensure you’re offering your services at the right time. Consumers who are ready to buy or sell now should be in a different category than those planning to buy or sell in a few months or next year. 

The good kind of leak
Consider using a drip marketing campaign that allows you to keep your name in front of consumers as you send them messages over time via email or mail.  

Don’t rely solely on digital
Email, social media, and websites can be excellent lead generators. But many time it’s being in front of (or on the phone with) potential clients that leads to relationships. 

Have you found a successful way to manage leads? Comment below to share what works for you. 

Categories: Business tips
Tags: business tips, generating leads, marketing, consumers, prospecting


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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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