Are lost leads costing you business?
01/11/2016 | Author: Editorial Staff
Have you ever seen a property listed for sale and thought, “I knew they were moving—why didn’t they call me?” Or heard that a prospective buyer you met a few months ago recently closed on her first home? Maybe those other agents were in the right place at the right time ... or maybe they had a better system for managing leads.
A little planning can help you develop a lead-management system that prevents future business from passing you by—just remember to comply with state and federal rules and your brokerage’s do-not-call policies.
Follow up with everyone
No matter where your leads originate—a website, your e-newsletter, or even phone calls responding to your ads—make it your goal to respond as quickly as possible.
Make it personal
When you leave a voicemail, keep your message brief and ask a question intended to encourage the prospect to respond.
Use a system that works for you
A lead-management system that ranks your leads can ensure you’re offering your services at the right time. Consumers who are ready to buy or sell now should be in a different category than those planning to buy or sell in a few months or next year.
The good kind of leak
Consider using a drip marketing campaign that allows you to keep your name in front of consumers as you send them messages over time via email or mail.
Don’t rely solely on digital
Email, social media, and websites can be excellent lead generators. But many time it’s being in front of (or on the phone with) potential clients that leads to relationships.
Have you found a successful way to manage leads? Comment below to share what works for you.
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