An easy way to use live video in your business
09/02/2015 | Author: Editorial Staff
Here are a few highlights from the second day of the 2015 Texas REALTORS® Conference in Fort Worth:
How you can protect Texas real estate
Texas Rep. Charlie Geren, speaking at the Governmental Affairs Forum, said the 84th Legislative session was successful for Texas REALTORS®, but the work to protect Texas real estate continues. He encouraged Texas REALTORS® to vote for Propositions 1 and 7 on the November ballot. Proposition 1 will increase the statewide homestead exemption $10,000 and ban real estate transfer taxes. Proposition 7 will secure a much-needed transportation-funding source.
Visit texansforprop1.com/realestate to find Proposition 1 materials to share with your clients, and look in zipForm for a Proposition 1 flier you can add to your transactions.
Texas Supreme Court Justice Debra Lehrmann also addressed the forum. She stressed her court’s role in providing timely rulings that follow the law as written. “We work hard to make sure the cases are heard properly and efficiently. For the first time in the history of the entire court, our backlog is down to zero,” Lehrmann said.
TREC rules are changing
During the Professional Development Forum, Texas Real Estate Commission Administrator Doug Oldmixon provided an update on TREC’s new and proposed rules, including a new TREC form for condo sales mandatory for use starting September 1, 2015, and a new water-level disclosure. Click here to read about these two items.
Oldmixon said TREC will also implement several education-related changes Jan. 1, 2016, and consider proposed rules during the commission’s November 2 meeting. Check out this cheat sheet TREC created to help license holders understand the new and proposed education requirements.
6 steps to start using Periscope
Technology/MLS Forum speaker Derek Taylor, broker associate for the Derek Taylor Realty Group at RE/MAX Trinity, explained how Texas REALTORS® can use the live-stream app Periscope in your business. The free app allows users to create a live video broadcast in which you can interact with viewer comments—all from your mobile device.
The app’s private option allows you to broadcast to certain people—to host a property showing for an out-of-town client, for example—or you could offer a behind-the-scenes look at your business or conduct a real estate Q&A through a public broadcast. Taylor said it’s easy to integrate video-production services like Periscope into your marketing plans. “Video is one of the best ways you can put your face back in your business and humanize your brand,” he said.
When you’re ready to test out the app, Taylor recommends the following steps:
- Choose a title.
- Choose a location-sharing option.
- Choose public or private broadcast.
- Turn the chat option off or on.
- Turn Twitter share on or off.
- Click “Start Broadcast.”
E&O in action
Conference attendees witnessed a mock trial during the Risk Reduction Forum. The session, hosted by TAR E&O risk-management partner Mondics Insurance Group and members of the lawfirm of Roberts Markel Weinberg Butler Hailey PC, was based on an actual case in which a buyer viewing a condo for sale was injured while touring the property. The buyer then sued the listing agent and showing agent. Two REALTORS®, members of the Roberts Markel Weinberg Butler Hailey law firm, and John Modics, CEO of Mondics Insurance Group, played roles to show what could happen to REALTORS® in this situation.
Part of the case hinged on a report that the listing agent forgot she had in her possession. Greg Weinberg, of RMWBH, stressed the importance of REALTORS® managing the documents associated with your transactions. “Create a document-retention strategy that follows the law and follow it,” Weinberg said.
Your association’s new leadership team
Hundreds of Texas REALTORS® attended the Chairman’s Installation Reception and Dinner Tuesday night, where the 2016 association officers were installed: Chairman Leslie Rouda Smith of Plano, Chairman-elect Vicki Fullerton of The Woodlands, and Secretary/Treasurer Kaki Lybbert of Denton.
The Texas Association of REALTORS® regional vice presidents were also installed during the event. Thirty-five RVPs serve the association, and the following 18 Texas REALTORS® begin their two-year terms on January 1, 2016.
- Cindi Bulla, Amarillo
- Tony Sims, Greater Fort Worth
- Marvin Jolly, Collin County
- Christy Gessler, Williamson County
- James Martin, MetroTex
- Russell Berry, MetroTex
- Steven Habgood, MetroTex
- Scott Caballero, San Antonio
- Liza Reyes, San Antonio
- Shannon Cobb Evans, Houston
- Chaille Ralph, Houston
- Mario Arriaga, Houston
- Cindy Hamann, Houston
- Nancy Furst, Houston
- Sandy Bednar, Austin
- Jay Gohil, Austin
- Joe Stewart, Austin
- Linda Bastraw, Greater El Paso
The 2015 Texas REALTORS® Conference will conclude Thursday after several education sessions and the Board of Directors meeting.
Categories: Business tips, Members, Governmental Affairs, Research
Tags: research, governmental affairs, meetings, texas realtors conference, conference, marketing, social media, trec contracts, trec, trec forms, trec rules
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