9 unexpected places to find international business
10/08/2014 | Author: Editorial Staff
You already know that Texas is one of the top destinations for international homebuyers. If you're ready to start serving these real estate consumers, you may not have to go far. Carol Kairis, managing director of Global Business Training for NAR, suggests surveying your own community first to determine who's moving in. "You can't take over the world. Instead, you'll have the most success deciding which country to focus on and then meeting those buyers' needs," she says.
Kairis suggests consulting the following resources to learn which international real estate consumers are moving to your market:
- Airports. Find out where any direct flights are originating, and ask airport authorities if they're seeing an increase in international visitors.
- Colleges and universities. Many have student-housing departments that can provide statistics about international enrollment, and some even have affiliated branches in other countries.
- Existing companies. Which international corporations have their headquarters or offices in your market?
- School districts. Administrators may be able to provide demographic breakdowns by school.
- The yellow pages (.com). Conduct searches for country names + your city to find local cultural centers or social clubs.
- Foreign embassies and consulates. The Texas Secretary of State maintains a list of about 100 countries that have consular offices in Texas. They may offer you tips for working with buyers of different cultures.
- Economic development corporations. These groups can tell you which businesses are moving to your community in the future and what their housing needs may be.
- Legal professionals. Foreign investors often consult CPAs or attorneys who specialize in estate-planning, taxes, or immigration law to navigate the purchase of real estate.
- Your own street. Are there new specialty shops or restaurants in your area? This may indicate an increase in residents from another country.
Find more international real estate resources at realtor.org/global.
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