7 ways to make direct mail work for you

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Red Sold rider on a For Sale sign with a family in the background.

10/19/2015 | Author: Editorial Staff

Email and social media aren’t the only ways to build your client base—direct mail can also help you get in front of prospects.

Even though a successful direct-mail campaign can require expense and time investment, this marketing technique still has benefits for Texas REALTORS®. Here are a few tips that can help your direct mail pieces get noticed.

Target your audience. Are they looking to move up to a new home? Do they need help leasing their property? Your mailer should pinpoint the issue they need you to solve.

Consider using a third-party mail house. Addressing and stamping hundreds of mail pieces can be time-consuming, but direct-mail companies offer these and other services, such as designing pieces and maintaining address lists.

Mind your branding. Create messages that are similar in look and tone to your other marketing materials (website, business cards, fliers, etc.) to maintain brand recognition.

Get practical. Consider mailing recipients items they are likely to keep like recipe cards or calendars with your contact info and logo.

Include your online presence. Give consumers a way to learn more about you through your website and social media channels.

Follow the rules. Ensure your mailers comply with Texas Real Estate Commission advertising rules and the REALTOR® Code of Ethics.

Give it time. Even if you don’t get instant results from a mailout, keep trying. You'll remind prospects of your services when they are ready to buy, sell, or lease real estate.

Categories: Business tips
Tags: direct mail, business tips, marketing, advertising


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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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