7 rules for using the term REALTOR® in your ads

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A man in a suit sits at a table and holds out the palm of his hand. On top of his outstretching palm is drawn a white outline of a house.

01/23/2015 | Author: Editorial Staff

Are there any guidelines for how I can use the term REALTOR® in my ads?

Yes. If you’re a member of NAR, you can use the term REALTOR® in your ads as long as you follow these guidelines:

  • Only use the term in connection with your real estate business.
  • Use the term REALTOR® to identify yourself as a member of NAR.
  • Use the term REALTOR® in connection with your name or firm name, but don’t use it as part of your name or firm name. For example, The Smith Group, REALTORS® is acceptable.
  • The term should always appear in capital letters and should be followed by the federal registration symbol.
  • Use punctuation to separate your name or firm name from the term REALTOR®.
  • Do not hyphenate, abbreviate, or expand the term REALTOR®.
  • Do not use descriptive words to modify the term REALTOR®. For example, John Doe, Professional REALTOR® or Jones Real Estate, #1 REALTORS® are not acceptable.

Read more advertising-related legal FAQs on texasrealestate.com

Categories: Legal, Members
Tags: nar, advertising, advertisement, legal, legal faq


David Davis on 02/04/2015

@Alex, Yes, again read the caption of the blog.  Always means ALWAYS.  An advertisement is considered anything that a person (other than another REALTOR®) can see, hear, or receive with your contact information on it.  This would include business (sometimes called a calling card) card(s), flyers, reports, or any printed media intended to display a property, or you/your services, including your contact information.  Remember, you do not have to use the word REALTOR®, but if you do, it must be used properly, ALWAYS!

Alex on 02/03/2015

Does the word Realtor have to be capitalized with federal registration symbol if I use it on my business card?

David Davis on 02/01/2015

@Robert & Linda, As you have it, NO!  Read the caption of the blog.

@Bobbie, Realtor.com is a syndicated website.  Contact them directly for advertising information.  They can be reached at 800-835-1664.

Robert Cockrell on 01/30/2015

I would like to see an answer to Linda’s question.

Bobbie Vecchio on 01/29/2015

I am a member of NAR.  How do I get my name in Realtor.com?
Thanks for your help.

Linda Bridges on 01/29/2015

Can you put “your personal realtor” on your business card?

Alexandra Fincher on 01/23/2015

Thank you for this update.  I think sometimes we get carried away on our advertising for reasons of competition.  We forget the ethics of the business.

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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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