6 ways to host impressive open houses
03/09/2016 | Author: Editorial Staff
Even though the odds of selling a property through an open house can be low, these events show sellers you’re actively marketing their property. They also provide opportunities to introduce yourself to buyers who may be starting to look. In fact, 90% of Texas buyers say open houses were very useful or somewhat useful during their homebuying process, according to the 2015 Profile of Texas Homebuyers and Sellers. Here are a few ways to make yours memorable.
Prepare your sellers
Have the homeowners give the house a thorough cleaning, remove clutter, and air out any lingering odors. And inform your sellers ahead of time that they—and their pets—should be out of the house during the event.
Find out when other agents typically host open houses in the area and advertise yours a few hours earlier or later so buyers don’t rush through to make it somewhere else. Promote the event on your website and social media channels ahead of time.
Make it easy to find
Put out directional signage from a main road that helps buyers find the house. Complicated directions may mean the property isn’t the best candidate for an open house. Just be sure to comply with any local sign ordinances.
Invite the neighbors
You’re going to attract people who just want to compare the property to theirs—why not embrace them? Introduce yourself to neighbors to warn them about increased traffic and personally invite them to attend.
Take advantage of tech
Use a streaming-video app to share a video tour of the property as a sneak preview on your social media channels before guests arrive. Instead of having guests sign in on paper, use an open-house app like Open Home Pro to collect their contact info and follow up afterward. And broadcast your logo, your website, or listing photos on the TV screens throughout the home.
After the fact
Write an open-house report for the owners with information about how many people attended, positive and negative comments you heard, and your overall feedback. Use these comments to encourage the owners to make minor improvements or highlight the home’s strengths in future marketing.
How do you make your open houses memorable? Share your favorite tips in the comments below.
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