6 ways scheduled social media posts help your business
08/12/2015 | Author: Editorial Staff
If you aren’t using social media scheduling tools to manage your business’s online presence, you may be working too hard. Facebook allows Page administrators to schedule posts by date and time.
Here are a few reasons why you may want to add scheduled posts to your marketing plan.
Relieve stress. No need to scramble to for ideas at the last minute when you already have content ready to go.
Keep your accounts fresh. You don’t have to post several times a day every day to use social media effectively, but posting content regularly helps your account avoid appearing stale.
Widen your reach. Don’t expect all of your followers to see everything you post. Instead, schedule popular content to publish at different times or on multiple days so you reach followers who didn’t see it the first time.
Avoid looking spammy. One sure way to turn off followers is to publish several promotional posts in quick succession. Instead, intersperse these kinds of posts throughout the day or week among other engaging posts.
Take advantage of primetime. Facebook and Twitter offer ways to track when your followers are most active online. If your followers are most active at a time that isn’t convenient for you, you can still schedule posts around this time.
Make the best use of your time. A few minutes spent crafting and scheduling posts on a slow day for the rest of the week frees up your schedule for when things get busy.
If you already use social media scheduling tools, comment below to share what works for you.
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