6 ways scheduled social media posts help your business

Translate this page
Two smartphones stacked on top of a tablet which is tacked on top of a laptop keyboard

08/12/2015 | Author: Editorial Staff

If you aren’t using social media scheduling tools to manage your business’s online presence, you may be working too hard. Facebook allows Page administrators to schedule posts by date and time.

Tools such as TweetDeck, Buffer, and HootSuite allow users to manage multiple accounts across various social media channels, including Twitter, Pinterest, LinkedIn, Google+, and now even Instagram.

Here are a few reasons why you may want to add scheduled posts to your marketing plan.  

Relieve stress. No need to scramble to for ideas at the last minute when you already have content ready to go.

Keep your accounts fresh. You don’t have to post several times a day every day to use social media effectively, but posting content regularly helps your account avoid appearing stale.

Widen your reach. Don’t expect all of your followers to see everything you post. Instead, schedule popular content to publish at different times or on multiple days so you reach followers who didn’t see it the first time.

Avoid looking spammy. One sure way to turn off followers is to publish several promotional posts in quick succession. Instead, intersperse these kinds of posts throughout the day or week among other engaging posts.

Take advantage of primetime. Facebook and Twitter offer ways to track when your followers are most active online. If your followers are most active at a time that isn’t convenient for you, you can still schedule posts around this time.

Make the best use of your time. A few minutes spent crafting and scheduling posts on a slow day for the rest of the week frees up your schedule for when things get busy.

If you already use social media scheduling tools, comment below to share what works for you. 

Categories: Business tips
Tags: social media, marketing, business tips, technology


euhero on 08/16/2015

Great points. I also scheduled my post to my social media accounts and it’s really a time saver. What software do you use by the way? I’m using Mass Planner, any thoughts about it.?

Kevan Pewitt on 08/12/2015

I use a combination of Edgar for Facebook and Twitter and Hootsuite for Google Plus business pages.  Edgar is much more robust and automated and can be found at http://www.meetedgar.com  www.hootsuite.com is cheaper and has great analytics.  The combination of the two works great for me.

Leave a Comment

Read our commenting policy

advertise with us

Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

Advice for REALTORS®

Do you know the basics of air-conditioning systems?

When and how to disclose agency

How Texas REALTORS® are preparing to lead in 2017

What you need to know about advertising rules


More advice for REALTORS®