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6 tips for gaining free publicity through the media

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A gray-haired woman reading the newspaper in an office builiding

06/17/2015 | Author: Editorial Staff

Marketing your business effectively can be a large part of your budget, but there is one way to get your name in front of thousands of people at no cost: use the media. Newspaper, TV, and radio journalists always need sources and expert opinions for stories. You should market yourself to the media just like you would to prospective clients: Research your intended audience and target your efforts toward them. Here are a few ways you can help journalists see you as the best source.

  • Start by saying hello. Find out who covers real estate and business topics for your local news outlets, and introduce yourself. One way to initiate contact is to call a reporter who writes about topics relevant to your business and share your feedback about a recent article.
  • Make it easy. Once you’ve found the journalists who cover your industry, ask them how they prefer to receive information, like reports or press releases, and the process they use to pitch story ideas or choose sources.
  • Stay in touch. Share your phone number, email address, or even your social media handles if you’re likely to respond to a tweet or Facebook message faster than a voicemail. Remember that reporters are often on tight deadlines, so they may move on to the next source if you don’t return their messages right away.
  • Keep it local. Journalists often look for local angles to statewide or national stories. If you know that a report is coming out about the Texas or U.S. real estate markets, contact a reporter to tell him or her you’re available to comment on what’s happening in your community.
  • Get on the calendar. Some publications have cover certain subjects every year, like back-to-school or new-year topics. Try pitching real estate-related topics you can comment on during these periods, like tips for preparing your property for seasonal weather changes or advice for homebuyers in the summer selling season.
  • Use your referral network. If you aren’t the best source to comment on a topic, refer the reporter or editor to a local expert you know. Journalists will appreciate the help getting diverse sources, and your contacts will appreciate you helping them gain some attention.

What tips do you have for gaining publicity through the media? Share your advice in the comments below.

Categories: Business tips
Tags: marketing, advertising, social media, business tips

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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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