5 wrong ways to use Instagram for your business
03/13/2015 | Author: Editorial Staff
Would you prefer to write 500 words about a property's breath-taking view ... or to just show potential clients with one photo?
The photo- and video-sharing app Instagram can be an ideal channel for reaching these leads. Whether you use it to share your listings' unique features or to show off your community's amenities, keep these tips in mind:
- Don't use stock photos. Snap real photos from your listings or your day-to-day business activities instead.
- Don't pay for followers. You can probably think of better ways to spend your marketing money.
- Don't go into hashtag overkill. Posts with too many hashtags or irrelevant hashtags may look like spam and deter followers.
- Don't post too often. As with any social media channel, flooding your followers' feeds is another potential way to turn them off of your content.
- Don't expect to blow up overnight. It takes time to build your audience on Instagram, but the app is free, so any growth can be seen as a positive return on your investment.
Advice about using Instagram for your business isn't all negative. Check out "The Dos and Don'ts of Instagram for Real Estate" on placester.com to learn several ways you should be using the app.
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