5 wrong ways to use Instagram for your business

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03/13/2015 | Author: Editorial Staff

Would you prefer to write 500 words about a property's breath-taking view ... or to just show potential clients with one photo?

The photo- and video-sharing app Instagram can be an ideal channel for reaching these leads. Whether you use it to share your listings' unique features or to show off your community's amenities, keep these tips in mind: 

  • Don't use stock photos. Snap real photos from your listings or your day-to-day business activities instead.
  • Don't pay for followers. You can probably think of better ways to spend your marketing money.
  • Don't go into hashtag overkill. Posts with too many hashtags or irrelevant hashtags may look like spam and deter followers. 
  • Don't post too often. As with any social media channel, flooding your followers' feeds is another potential way to turn them off of your content. 
  • Don't expect to blow up overnight. It takes time to build your audience on Instagram, but the app is free, so any growth can be seen as a positive return on your investment.

Advice about using Instagram for your business isn't all negative. Check out "The Dos and Don'ts of Instagram for Real Estate" on placester.com to learn several ways you should be using the app. 

Categories: Business tips
Tags: marketing, social media


SimonOstrovsky on 03/02/2016

I have been walking on air since I read your article. I follow your advices and use Zengram, which helps to find new followers, unfollow all old haters and has the widest set of tools.

Saeed Ansari on 05/07/2015

I’ve seen a lot of tips, but never “don’t"s, so thanks for sharing! I’m gonna add another one: don’t follow too many users, it can spoil your follower/following ratio. I know it’s a pretty standard way to attract new readers by adding tons of them, but it’s vital to get rid of those who didn’t follow back. for this purpose i use fast-unfollow.com, it’s a good choice for business use because of its amazing speed of 5000 unsubscriptions per day. No other app was so useful and cheap, it helped me to promote a carpet shop, so i think you guys can use it successfully in real estate.

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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