5 ways to reach the next generation of homebuyers
09/23/2015 | Author: Editorial Staff
The generation of people born between the early 1980s and late 1990s has many names—Gen Y, millennials, Gen Next—but you may just want to call them prospective clients.
More than two-thirds of first-time homebuyers (68%) fall into this demographic, according to NAR’s 2015 Home Buyer and Seller Generational Trends Report. Here are a few ways to ensure your marketing reaches these consumers.
- Get mobile-friendly. Most millennials use a mobile device during their home search, so make sure your website looks great on smartphones and tablets.
- Use social and search. Millennials are the generation most likely to look for real estate information online. Invest in search engine optimization (SEO) to ensure your website appears near the top of consumers’ search results, and actively use social media to share info that encourages engagement with these consumers.
- Make visuals a priority. Photos, videos, and virtual tours are important to these consumers, 94% of whom start their home search online.
- Prepare to teach. These buyers may be tech-savvy, but as first-time homebuyer, they’ll rely on you for real estate information. Provide useful info such as homebuyer guides, mortgage checklists, and apps or websites for homeowners.
- Use testimonials. Half of millennial buyers—more than any other age group—find their real estate agent through a referral. Register your business on online review sites and ask former clients to share their experiences.
What helps you reach this important segment of the market? Share what has worked for you in the comments below.
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