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5 ways to reach the next generation of homebuyers

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09/23/2015 | Author: Editorial Staff

The generation of people born between the early 1980s and late 1990s has many names—Gen Y, millennials, Gen Next—but you may just want to call them prospective clients. 

More than two-thirds of first-time homebuyers (68%) fall into this demographic, according to NAR’s 2015 Home Buyer and Seller Generational Trends Report. Here are a few ways to ensure your marketing reaches these consumers. 

  • Get mobile-friendly. Most millennials use a mobile device during their home search, so make sure your website looks great on smartphones and tablets.
  • Use social and search. Millennials are the generation most likely to look for real estate information online. Invest in search engine optimization (SEO) to ensure your website appears near the top of consumers’ search results, and actively use social media to share info that encourages engagement with these consumers.
  • Make visuals a priority. Photos, videos, and virtual tours are important to these consumers, 94% of whom start their home search online.
  • Prepare to teach. These buyers may be tech-savvy, but as first-time homebuyer, they’ll rely on you for real estate information. Provide useful info such as homebuyer guides, mortgage checklists, and apps or websites for homeowners.  
  • Use testimonials. Half of millennial buyers—more than any other age group—find their real estate agent through a referral. Register your business on online review sites and ask former clients to share their experiences. 

What helps you reach this important segment of the market? Share what has worked for you in the comments below. 

Categories: Business tips, Buyers, Homeowners
Tags: millennials, consumers, research, business tips, marketing

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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