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5 ways to be more persuasive

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05/09/2016 | Author: Editorial Staff

Persuasion is part of your job, whether you’re convincing a prospect to work with you or explaining a transaction issue to a less-than-understanding client. Successful persuasion is impossible, though, without the right foundation in your relationships. Here, John Ruszkiewicz, Ph.D., professor in the Department of Rhetoric and Writing at The University of Texas at Austin, explains the groundwork that will help you be more persuasive.

  1. Build a relationship of trust from the beginning. If clients regard you as honest, well-informed, and conscientious, they’ll be more inclined to listen when deals get complicated. 
  2. Help clients, especially first-timers, appreciate exactly how buying and selling real estate differs from other transactions. Be honest with them: It’s not like shopping online.  
  3. Adjust your approach to each client. Some will be savvy and knowledgeable, but most will need more support than they admit. Anticipate their questions and walk them through the legal and financial complications. 
  4. Use language clients understand. Many buyers or sellers won’t recognize the terms and concepts you rely on daily. Clue them in and you’ll forestall many misunderstandings.
  5. Emphasize fairness in disputes. When a client has a problem, restate it as you understand it, and then—together—figure out what the core issue is, what’s at stake, and who can actually resolve the problem. 

Categories: Business tips
Tags: persuasion

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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