5 ways to add Pinterest to your marketing
07/27/2015 | Author: Editorial Staff
About one-third of adult Internet users are on Pinterest, according to the Pew Research Center. Here’s how to put your name in front of these consumers.
- Provide content your followers want to see. Create boards with pins relevant to your business and your followers’ interests (things to do in your city, info for new homeowners, landscaping ideas specific to your market, etc.).
- Help users find you. Use keywords in your pin captions to ensure they appear in search results. For example, when pinning a site about pet-friendly businesses in your area, use helpful keywords like, “Dog-friendly restaurants in San Antonio, Texas.”
- Test your own site's pin-ability. Sharing your own content drives traffic to your website and may generate leads, but Pinterest works best with webpages that have images. Try pinning a page from your own site to see if there are pin-worthy images.
- Show samples of your work. Create boards with your listings to show potential clients of how you market the properties with professional photos, video tours, and staging. Just be sure to comply with advertising rules and your MLS's rules about sharing listings via social media.
- Promote your page. Include a Pinterest button that links to your feed along with the other social media icons on your website, blog, newsletters, and email signature to give people direct access to your page.
If you use Pinterest in your real estate business, comment below to share what works for you.
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