5 simple ways to increase your email open rates
01/30/2015 | Author: Editorial Staff
You can’t reach potential clients if they don’t open your emails ... and an attractive subject line is crucial for getting those clicks. Consider these tips from online marketing company Constant Contact when you compose the subject line of your next marketing message.
The shorter, the better. Keep subject lines at five to eight words long to ensure recipients can read them completely while scanning through their inboxes.
Avoid looking spammy. Emails with excessive punctuation and all caps may not even make it past spam filters.
Ask a question. A subject line like “Do you qualify for this homebuyer program?” will pique your readers’ curiosity.
Include a deadline. This could be for a promotion you’re running or a reminder about a homebuyer-assistance program that’s ending soon, for example.
Make a list. Tell readers exactly what to expect in your email, such as “3 steps to take before selling your home.”
Read more of Constant Contact’s ideas for getting your emails read in “Improve Your Open Rates with These 12 Subject Line Tweaks.”
No comments have been submitted for this entry.
Leave a Comment
The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.
While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.