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5 simple ways to increase your email open rates

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01/30/2015 | Author: Editorial Staff

You can’t reach potential clients if they don’t open your emails ... and an attractive subject line is crucial for getting those clicks. Consider these tips from online marketing company Constant Contact when you compose the subject line of your next marketing message.

The shorter, the better. Keep subject lines at five to eight words long to ensure recipients can read them completely while scanning through their inboxes.

Avoid looking spammy. Emails with excessive punctuation and all caps may not even make it past spam filters.

Ask a question. A subject line like “Do you qualify for this homebuyer program?” will pique your readers’ curiosity.

Include a deadline. This could be for a promotion you’re running or a reminder about a homebuyer-assistance program that’s ending soon, for example. 

Make a list. Tell readers exactly what to expect in your email, such as “3 steps to take before selling your home.”

Read more of Constant Contact’s ideas for getting your emails read in “Improve Your Open Rates with These 12 Subject Line Tweaks.”

Categories: Business tips
Tags: marketing, email, how to, business tips

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