5 simple ways to improve your listing copy

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A man and woman pulling a for sale sign with a sold rider on it with a child running in the background

04/20/2015 | Author: Editorial Staff

You took time to make sure your new listing is clean, staged, and professionally photographed. So, why would you risk writing listing copy that’s boring, unattractive, or—even worse—full of embarrassing typos? Take a few steps to help your listings stand out.

  • Focus on what’s unique. What does this property have that others don’t? Point out specific features that buyers won’t see on every comparable listing, like “corner lot” or “backs to greenspace.”
  • Find your audience. There is a buyer out there for every home. Don’t downplay potentially undesirable features; highlight them, and you’ll attract buyers who want a small backyard, for example.
  • Let the photos speak for you. If the property has a fireplace or it’s a two-story home, the photos will show it. Use your words to describe features buyers can’t see in photos, like proximity to schools or the HOA amenities.
  • Write it elsewhere first. Before you type the description onto to flier, website, or MLS, write it somewhere you can run a spell checker. Then, copy and paste.
  • Proofread. You may not see your own mistakes right away, so set it aside and revisit a few minutes later with fresh eyes. Better yet, ask a colleague to review your copy for things like typos or confusing information. 

What are your favorite tips for writing compelling listing copy? Share yours in the comments below. 

Categories: Business tips
Tags: advertising, marketing, listings, property listings, photography


Comments

Kathy White on 01/14/2016

This is a great, quick little article. However, since the writer went to the trouble to harp on spell-checking and typos, etc., I must point out that under “Write it elsewhere first”, the first sentence has a mistake: ” . . . type the description ONTO TO flier . . . “

It is a nice little article, though.


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