5 mistakes you’re making on social media
09/14/2015 | Author: Editorial Staff
It’s not enough to just have social media accounts to promote your business, you have to use them—or better yet, use them well.
During the 2015 Texas REALTORS® Conference, social media marketing consultant Katie Lance shared several tips for building your brand and generating new business online during her session “Creating an Effective Social Media Strategy from Soup to Nuts.”
Lance says there are many ways real estate brokerages can use social media successfully, but the five biggest mistakes brokerages make are …
- Not taking advantage of Facebook ads
- Not creating enough video
- Not owning the voice in their local market on social media
- Pushing all their content from Facebook to Twitter
- Not hiring the right person to manage their social media accounts
Click here to see Lance’s 60-slide presentation, including a three-step social media audit to gauge how your online presence is performing.
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