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5 mistakes you’re making on social media

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09/14/2015 | Author: Editorial Staff

It’s not enough to just have social media accounts to promote your business, you have to use them—or better yet, use them well.

During the 2015 Texas REALTORS® Conference, social media marketing consultant Katie Lance shared several tips for building your brand and generating new business online during her session “Creating an Effective Social Media Strategy from Soup to Nuts.” 

Lance says there are many ways real estate brokerages can use social media successfully, but the five biggest mistakes brokerages make are …

  1. Not taking advantage of Facebook ads
  2. Not creating enough video
  3. Not owning the voice in their local market on social media
  4. Pushing all their content from Facebook to Twitter
  5. Not hiring the right person to manage their social media accounts           

Click here to see Lance’s 60-slide presentation, including a three-step social media audit to gauge how your online presence is performing. 

Categories: Business tips, Meetings
Tags: marketing, social media, technology, conference, texas realtors conference, meetings

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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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