5 ideas for staying productive in a slow season

Translate this page
An overhead shot of a woman sitting at a table with scattered papers, paperwork in her hand, and using the other hand to click on the mousepad on her laptop

11/16/2015 | Author: Editorial Staff

Some real estate markets have predictable slow periods, whether from seasonal residents or a weather-induced lull, but that doesn’t mean you have to shut down, too. An off-season can be the ideal time to work on your business or take advantage of opportunities you don’t have time for during busier periods.

  • Get your office in order. This could be your chance to transition to a paperless firm, upgrade your equipment, or ensure your policies and procedures are updated.
  • Learn something new. Make time to earn a designation or certification that enables you to better serve your clients or take care of some required CE credits before business picks back up.
  • Nurture relationships. You may want to check in with past clients, seek out prospective referral sources, or attend meetings of local business-professionals groups to grow your name recognition in the community.    
  • Improve your web presence. Consider refreshing your website content and social media profiles with updated information. If you’re a blogger, this may be the time to pre-write some evergreen posts to publish later.
  • Plan for future success. Look back at what worked over the past year to create a business plan with goals you hope to achieve in the new year.  

Is there a slow season in your market? Comment below to share how you stay productive during this time. 

Categories: Business tips
Tags: business tips, tech tips, marketing


Nikoya Jones on 11/19/2015

Cultivating relationships from the past never is a waste of time. We also teach first time home buying classes and speak on local associations business panels. Building relationships with builders is beneficial as well.

Gemma Hobbs on 11/19/2015

Great reminders! I also take this time to review where my business came from this year. Sometimes it is not from where I thought. When I look at the numbers I can make better decisions about where to spend my marketing dollars/efforts next year.

Leave a Comment

Read our commenting policy

advertise with us

Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

Advice for REALTORS®

2 new Facebook features for your business

3 tips for deducting your home office

5 tools to help improve your business writing

Do you know the basics of air-conditioning systems?


More advice for REALTORS®