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5 Facebook features to sell your listing

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01/25/2017 | Author: Editorial Staff

Make the time you’re already spending on Facebook work for you by harnessing its full power to help sell your listings and reach new clients. Like most social media and online services, Facebook is always changing and adding new tools, and there might be features you have yet to use that offer great benefits. To get started using Facebook to sell your listings, include these five features in your social media strategy. Remember to get your client’s approval for decisions regarding his or her listing, and follow TREC advertising rules and Article 12 of the NAR Code of Ethics when using social media.


If you plan to market your listing using an open house, making a Facebook event should be one of your first steps. In addition to basic benefits such as letting you gauge who might show up, a Facebook event provides more tools for you to promote your listing. Know of colleagues who often represent buyers looking in your listing’s neighborhood? Invite them to the event. Encourage people to share the event. Facebook also lets you promote events to specific audiences of your choosing. Answer questions in the event comments. Provide more information that shows your expertise in the area. If you have clients in the area who you’ve worked with, ask if you can tag them in the comments as a reference.

Live broadcasts

It’s never been easier to provide a full walkthrough of a home easily and quickly than with Facebook Live. You can provide additional details about the home, answer any questions that may pop up when you’re live, and provide follow-up information in the comments later. Live video is available to share and embed after your broadcast is finished and can be promoted on Facebook and through other platforms.

360-degree photos

Another visual tool supported by Facebook is 360-degree photos, which are easy to make with a smartphone using the Google Street View app. After going through the process of creating the 360-degree photo, it will be available to add to a status update from a personal profile. It can then be shared to pages or other places on Facebook.


Use Facebook’s Messenger application to make yourself accessible to everyone visiting your page. With a business page, you get access to additional features such as the ability to send automatic replies, set away times, and promote the ability to message you. Embed a direct link to messenger on your website to allow prospective clients to contact you immediately. Set up instant replies to first messages that include basic info or a link and reference to the IABS form.


This isn’t a new feature from Facebook, but the intuitive and shareable nature of albums makes them great ways to highlight a listing and put it in front of new eyes. You can use the features to tag the photos themselves or tagging in the comments to bring albums to the attention of others. If tagging someone who is in the photo, ask if they’re OK with being tagged beforehand.

Categories: Business tips
Tags: business tips, marketing, technology, tech tips, social media, facebook

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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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