Texas REALTORS® 2018 Winter Meeting | Feb. 9-13 | Austin, Texas

4 ways brokers should be using RPR

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11/10/2015 | Author: Editorial Staff

If you’re not using REALTORS® Property Resource (RPR), you’re missing out on useful tool that will help you and your agents stand out with consumers. Here are four reasons to get started.

Free brokerage branding for everything. Every time your agents use RPR, any system they use to access it—online and the RPR Mobile app—knows they are part of your brokerage and automatically adds your company logo and information to any report they generate. To have your logo added to reports, you must sign up to use your Broker Tool Set. Fill out the Broker Tools Enrollment Spreadsheet and upload your company logo.

Promote your ancillary services. With this option, you can remind your agents and consumers about the other services you provide, like property management, or companies you frequently partner with, such as lenders or title companies. If you use this option, reports created in RPR will display information about these ancillary services in addition to your brokerage information.

Compare your brokerage to the marketplace. Use the data tool to see real-time analytics about a market area. Create reports on market share or trends in the market and within your own brokerage. Only brokers and managers can use the data tool. Note that the data tool runs market share reports on your company, not others.

Capture leads on your website. Get the Broker AVM Widget (automated valuation model) through the Broker Tool Set to use on your website, which allows a consumer to enter an address and receive a valuation of the property. This is similar to what many people are familiar with on national real estate portal websites. The tool only uses public records and does not pull MLS data, but the widget may bring consumers to your brokerage website and helps you gain leads, since you can ask for contact information. RPR supplies the code for the widget; it’s up to you where you want to place it on your site. 

Learn more about how to use RPR in your business by accessing on-demand videos or signing up for live-training sessions and webinars at blog.narrpr.com/training.

Categories: Business tips
Tags: realtors property resource, rpr, market data, brokers

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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