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4 tips for making the most of hashtags

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11/09/2016 | Author: Editorial Staff

An essential part of any social media plan is the use of hashtags. They categorize your posts and content, help facilitate conversations, and can create their own communities. To get the greatest benefit from your hashtag use, follow these tips.

Spend time researching. There are multiple websites (, for example) that let you enter a keyword and see related hashtags and how popular they are. Play around entering keywords that pertain to your business or community to see what’s being used. Check what your colleagues and influential people in your industry are using. Once you gather a list of potential options, search them on Twitter and Instagram to gauge how they’re used. Do those streams move too fast? Does it look like there are conversations happening? The most popular hashtags might not be the most useful for you. Find the right community.

Hone your message. Just because you found eight great hashtags doesn’t mean you should use all at once. It’s difficult to write posts that can appeal to multiple niches at once, and using hashtags is no different. Write the most compelling post you can and then choose the hashtag that best represents your message; add another only if there’s significant overlap or benefit.

Consider branding yourself. Do you market yourself to a specific niche or have a message you repeat in your marketing? You might want to consider incorporating a branded hashtag with your message. If you’re active on social media, it can help users sort through your timeline and distinguish your posts. It might take on a life of its own if it catches on. Try to strike a balance between it being special to you but general enough that it wouldn’t exclude others from potentially using it.

Use local tags. Clients come to you because you’re a resource for the area. Demonstrate that knowledge by posting information, insights, entertainment tips, etc. about where you live and work. You’ll make your neighborhood attractive to home shoppers and present your expertise to potential clients. Find which hashtags are popular for your locale to join the conversation. 

Categories: Business tips
Tags: tech tips, business tips, social media

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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