4 tips for making the most of hashtags
11/09/2016 | Author: Editorial Staff
An essential part of any social media plan is the use of hashtags. They categorize your posts and content, help facilitate conversations, and can create their own communities. To get the greatest benefit from your hashtag use, follow these tips.
Spend time researching. There are multiple websites (hashtagify.me, for example) that let you enter a keyword and see related hashtags and how popular they are. Play around entering keywords that pertain to your business or community to see what’s being used. Check what your colleagues and influential people in your industry are using. Once you gather a list of potential options, search them on Twitter and Instagram to gauge how they’re used. Do those streams move too fast? Does it look like there are conversations happening? The most popular hashtags might not be the most useful for you. Find the right community.
Hone your message. Just because you found eight great hashtags doesn’t mean you should use all at once. It’s difficult to write posts that can appeal to multiple niches at once, and using hashtags is no different. Write the most compelling post you can and then choose the hashtag that best represents your message; add another only if there’s significant overlap or benefit.
Consider branding yourself. Do you market yourself to a specific niche or have a message you repeat in your marketing? You might want to consider incorporating a branded hashtag with your message. If you’re active on social media, it can help users sort through your timeline and distinguish your posts. It might take on a life of its own if it catches on. Try to strike a balance between it being special to you but general enough that it wouldn’t exclude others from potentially using it.
Use local tags. Clients come to you because you’re a resource for the area. Demonstrate that knowledge by posting information, insights, entertainment tips, etc. about where you live and work. You’ll make your neighborhood attractive to home shoppers and present your expertise to potential clients. Find which hashtags are popular for your locale to join the conversation.
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