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4 questions that will help you improve your business’s brand

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05/12/2015 | Author: Editorial Staff

Is your business’s brand strong enough to stand out in the crowd? Ask yourself these four questions to see if your brand has the qualities for success.

Is your brand unique? Branding yourself as a seller’s agent isn’t enough. Determine what you do better than any other agent. If it’s staging and suggesting the right repairs, you could be the “makeover” agent who knows how to get a seller’s house ready for the market.

Does your brand appeal to people? Select a personal attribute or service you provide that consumers can understand and will want.

Is your brand memorable? It doesn’t matter how you brand your business if no one knows it. Think about the slogans and logos that are memorable to you and use them as inspiration to improve your own.

Is your brand realistic? You want to portray your business in the best light, but don’t overpromise. If you’re the “30-minute agent” because you return calls within half an hour, calling after 50 minutes tarnishes your brand.

Categories: Business tips
Tags: branding tips, business tips

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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