4 questions that will help you improve your business’s brand
05/12/2015 | Author: Editorial Staff
Is your business’s brand strong enough to stand out in the crowd? Ask yourself these four questions to see if your brand has the qualities for success.
Is your brand unique? Branding yourself as a seller’s agent isn’t enough. Determine what you do better than any other agent. If it’s staging and suggesting the right repairs, you could be the “makeover” agent who knows how to get a seller’s house ready for the market.
Does your brand appeal to people? Select a personal attribute or service you provide that consumers can understand and will want.
Is your brand memorable? It doesn’t matter how you brand your business if no one knows it. Think about the slogans and logos that are memorable to you and use them as inspiration to improve your own.
Is your brand realistic? You want to portray your business in the best light, but don’t overpromise. If you’re the “30-minute agent” because you return calls within half an hour, calling after 50 minutes tarnishes your brand.
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