3 ways to turn FSBOs into your listings

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Red sign in the shape of a home with white arrow and white text: HOME FOR SALE

01/22/2015 | Author: Editorial Staff

In 2014, FSBOs accounted for 9% of sales in the United States, according to NAR’s 2014 Profile of Homebuyers and Sellers. Here are three ways to tap into this market and get FSBOs to list with you:

  1. Show your value. FSBO sellers report that understanding and performing paperwork and getting the right price were two of the most difficult tasks. Share information that demonstrates your knowledge and experience with both, plus any other helpful checklists and fliers. Any materials you provide will serve as a reminder to call you.
  2. Help them crunch the numbers. Research also shows that FSBOs sell for less than properties sold by agents. In the United States in 2014, the median price for FSBOs was $208,700 compared to $235,000 for homes sold by agents. Combining this information with your sales numbers are calculations that can compel a FSBO to list with you.
  3. Stress safety and convenience. Will the FSBO always be available for a showing? Can they screen prospects to stay safe? Are the buyers even able to purchase property? Point out that you can weed out those who may waste the seller’s time or could be a safety threat.

Read more about these tips and get two more in from the December 2014 issue of Texas REALTOR® magazine.

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Comments

Sally Gonzalez on 04/23/2015

Recently, we’ve had many FSBO’s popping up, and when I reach out to them, I learn that they got all their required docs and contracts from our local Title Company, and that they are advertising their home on Zillow, as well as on links thru MLS Websites.  These websites offer fixed fees and allow access to local MLS systems.  Now if we keep allowing these things to happen, why would any one want to use a REaltor?  We can tout our value all we want, but in the end, most people just want to save a buck.  These things need to be SHUT DOWN!!!!!


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