3 ways to connect with clients over the holidays
12/09/2014 | Author: Editorial Staff
Although winter isn’t as hot as the summer for closing deals, you shouldn’t take a break from your business. Instead, stay in touch with prospects and clients so when the holiday season winds down, they stick with you in the New Year. Here are three tips for the holiday season:
Let clients know you’re available. The holidays mean your clients are busy with trips, parties, and errands. Tell them you’re willing to work around their hectic schedule and that you’ll keep in contact on a regular basis. Double-check their preferred method of contact, too. A client who had time for email before the holidays may be more receptive to text messages this time of year.
Make sure your clients know what to expect. A slow season may mean motivated sellers, less competition, and better prices, but your market might be different. Many buyers expect a favorable market, but let them know the reality about your area and keep them updated on potential deals. The same goes for sellers; give them a heads up if they should expect fewer showings or different types of offers.
Don’t forget to send well-wishes. It’s not too late to send a holiday message or small gift to your prospects and clients. If you don’t have time to get a card in the mail, try online options for sending greetings or gifts. Be sure to include in your message why you’re the best resource for their real estate needs.
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