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3 social media strategies you’re not using

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11/18/2015 | Author: Editorial Staff

Social media channels don’t come with instruction manuals, so you're likely missing out on some valuable features. Here’s a look at three ways you can increase your reach on Facebook, Twitter, and Instagram.

Find keywords within 140 characters
Twitter’s search function is an ideal place to find leads. You can access it after logging into the app or website or by visiting Then search for phrases, such as “moving to [your city]” or “looking for a house in [neighborhood in your market].” Reach out to these people and let them know you’re available to help or provide info about the area.

Make hashtags work for you
On Instagram, search for hashtags for your city—like #ElPasoTX or #PortAransas—to see which are popular and include them when you post photos from around town so your images show up in searches.

Get insight into your Facebook activity
If you want to promote your business on Facebook, set up a business page instead of using your personal profile. Only business pages are equipped with an Insights dashboard that provides valuable data, like about who’s engaging with your posts, when your posts see the most interaction, and much more that you can use to strengthen your marketing. For example, if you find that posts in the evenings see the most interaction in the evenings, consider scheduling posts during this time.

Categories: Business tips
Tags: social media, tech tips, marketing, business tips

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