3 social media strategies you’re not using

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11/18/2015 | Author: Editorial Staff

Social media channels don’t come with instruction manuals, so you're likely missing out on some valuable features. Here’s a look at three ways you can increase your reach on Facebook, Twitter, and Instagram.

Find keywords within 140 characters
Twitter’s search function is an ideal place to find leads. You can access it after logging into the app or website or by visiting search.twitter.com. Then search for phrases, such as “moving to [your city]” or “looking for a house in [neighborhood in your market].” Reach out to these people and let them know you’re available to help or provide info about the area.

Make hashtags work for you
On Instagram, search for hashtags for your city—like #ElPasoTX or #PortAransas—to see which are popular and include them when you post photos from around town so your images show up in searches.

Get insight into your Facebook activity
If you want to promote your business on Facebook, set up a business page instead of using your personal profile. Only business pages are equipped with an Insights dashboard that provides valuable data, like about who’s engaging with your posts, when your posts see the most interaction, and much more that you can use to strengthen your marketing. For example, if you find that posts in the evenings see the most interaction in the evenings, consider scheduling posts during this time.

Categories: Business tips
Tags: social media, tech tips, marketing, business tips


Comments

Adan Gonzalez on 11/24/2015

Facebook marketing is a great way to promote your business. You can create multiple ads and when you want them post and to your target audience. You can set daily ad limits for your marketing budget.  The insights dashboard works great allowing you to see how many people you are reaching with your posts and on which days you get the most traffic from Facebook.

Tom Morgan on 11/18/2015

These are really helpful tips.  Thanks for posting.

Marti Pattinson on 11/18/2015

This is really not about an “IF” - If you want to promote your business on Facebook…

Facebook is getting more serious about using personal pages for marketing.  One day (and probably sooner than later) you will find out the hard way by not being able to access your personal page.  Agents are “in business” therefore they need to be marketing themselves and listings as any business does. Invite “social friends” to also view your business page. Then provide business content relative to what is happening in the market and what you are doing in business. (Keep your social friends updated on your personal life.) (Promote yourself as a professional on your Business Page.)  When marketing a home for sale it is about fulfilling a fiduciary responsibility as a professional and marketing the Sellers house.


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