3 common listing-price mistakes you don’t want to make
03/15/2016 | Author: Editorial Staff
A lot goes into coming up with the correct price for your listings, and the last thing you want to do is make a misstep that will undervalue the property or leave it on the market for too long. Candy Cooke, instructor for Pricing Strategies: Mastering the CMA, a class required for NAR’s Pricing Strategy Advisor certification, shares a few pricing pitfalls you can easily avoid:
Don’t be lazy with your research. If the school district is a selling point, don’t go outside of the school district for your comps.
Don’t pick the wrong comps. Choose properties that appeal to the same type of buyer you’re trying to attract.
Don’t just tell clients what they want to hear. Be willing to have the tough conversation, since it will save you both time and frustration in the long run.
Get even more tips of what to avoid, plus advice from Cooke on building your pricing strategy and clearing up clients’ misconceptions, in “Is your pricing strategy on target?” in the March 2016 issue of Texas REALTOR® magazine.
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