It's not too late to influence Congress — Act now!

3 common listing-price mistakes you don’t want to make

Translate this page
Older man holding a leather folder, standing in front of a for sale sign in front of a home

03/15/2016 | Author: Editorial Staff

A lot goes into coming up with the correct price for your listings, and the last thing you want to do is make a misstep that will undervalue the property or leave it on the market for too long. Candy Cooke, instructor for Pricing Strategies: Mastering the CMA, a class required for NAR’s Pricing Strategy Advisor certification, shares a few pricing pitfalls you can easily avoid:

Don’t be lazy with your research. If the school district is a selling point, don’t go outside of the school district for your comps.

Don’t pick the wrong comps. Choose properties that appeal to the same type of buyer you’re trying to attract.

Don’t just tell clients what they want to hear. Be willing to have the tough conversation, since it will save you both time and frustration in the long run.

Get even more tips of what to avoid, plus advice from Cooke on building your pricing strategy and clearing up clients’ misconceptions, in “Is your pricing strategy on target?” in the March 2016 issue of Texas REALTOR® magazine.

Categories: Business tips, Sellers
Tags: sellers, selling, listing price

advertise with us

Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

Advice for REALTORS®

5 ways smart-home tech affects real estate transactions

5 apps that can keep you safe in—or before—a crisis

Is the eviction process different for manufactured homes?

3 places you can find free marketing content


More advice for REALTORS®