3 cold calls you want to make
08/28/2015 | Author: Editorial Staff
Do-not-call rules may limit your ability to cold-call anyone you want, but they don’t require you to give up calling consumers. As long as you comply with state and federal rules, you can still generate leads.
Always check the list
Be sure to check the do-not-call list before soliciting listings to avoid violating the law. There’s an exception to the do-not-call rules: established business relationships. You have an established business relationship if the person you are calling has had a transaction with you in the past 18 months (e.g., you sold his house) or he's made an inquiry with you in the past three months (e.g., he asked you to contact him with any new listings). This exception does not apply if the owner has asked your company to place his number on the company do-not-call list.
Here are three types of people you should consider calling, as long as it’s legal for you to do so:
FSBOs. Consider asking the owners why they’ve chosen not to work with a Texas REALTOR® to sell their home, and then provide information about what makes your services valuable.
Expired listings. Prepare to ask the owner why he or she thinks the home didn’t sell. If you think the price was too high for the market, for example, have supportive evidence ready.
Out-of-town owners. A homeowner whose mailing address doesn’t match the property address may be renting out his or her property. Are they tired of being a landlord from afar? It may be time to sell. Or have you noticed that a rental property is vacant or unkempt? If you’re a property manager, explain how you can help the owners protect their investment by checking on the property and enforcing the lease.
There aren’t any do-not-knock or do-not-mail laws that would prohibit these methods of soliciting business, so if calling doesn’t pan out, you could consider sending a letter to the owner or making a personal visit to the home.
What works for you?
Do you have a cold-calling success story? Share yours in the comments below.
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