3 cold calls you want to make

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08/28/2015 | Author: Editorial Staff

Do-not-call rules may limit your ability to cold-call anyone you want, but they don’t require you to give up calling consumers. As long as you comply with state and federal rules, you can still generate leads. 

Always check the list
Be sure to check the do-not-call list before soliciting listings to avoid violating the law. There’s an exception to the do-not-call rules: established business relationships. You have an established business relationship if the person you are calling has had a transaction with you in the past 18 months (e.g., you sold his house) or he's made an inquiry with you in the past three months (e.g., he asked you to contact him with any new listings). This exception does not apply if the owner has asked your company to place his number on the company do-not-call list.

Here are three types of people you should consider calling, as long as it’s legal for you to do so:

FSBOs. Consider asking the owners why they’ve chosen not to work with a Texas REALTOR® to sell their home, and then provide information about what makes your services valuable.  

Expired listings. Prepare to ask the owner why he or she thinks the home didn’t sell. If you think the price was too high for the market, for example, have supportive evidence ready.  

Out-of-town owners. A homeowner whose mailing address doesn’t match the property address may be renting out his or her property. Are they tired of being a landlord from afar? It may be time to sell. Or have you noticed that a rental property is vacant or unkempt? If you’re a property manager, explain how you can help the owners protect their investment by checking on the property and enforcing the lease.

There aren’t any do-not-knock or do-not-mail laws that would prohibit these methods of soliciting business, so if calling doesn’t pan out, you could consider sending a letter to the owner or making a personal visit to the home.

What works for you?
Do you have a cold-calling success story? Share yours in the comments below. 

Categories: Business tips
Tags: cold calling, legal, do not call rules


Rob Hernandez on 09/07/2015

Don’t forget you can prospect for these leads on Facebook. If you access to phone numbers, you can create a custom audience in Facebook ads and then broadcast your message to this small group for as little as $1/day!

Cynthia Scaife on 09/06/2015

For the past two or so years I have been havin more and more trouble with finding
Phone numbers to cold call. Wher do I connect to gain access to neighborhoods phone numbers?

Theresa Akin on 09/03/2015

I was on my way to an estate sale (another good lead) and passed by a house that was totally run down.  Quickly took photo and pulled my app for local tax records.  Sent info to myself in notes. Googled the owner and got a phone number. Called spoke briefly and called him later per his request.  Gathered as much info as possible and contacted a potential buyer. I walked around the property to let the owner know it wasn’t secure (couple broken windows) and door could be pushed open easily but still did not go in. Had him send a key to my office addressed to me along with a note allowing me to enter.  I wanted to cover all my bases legally. I kept that paperwork with me when I showed my buyer the house. Did a one day listing for comps and closed 3 weeks after I first drove by the house.  the buyer fixed it up and sold it for a nice profit. The seller never had to leave his home with the exception of a courtesy closing 600 miles away. He was disappointed that his realtor “friend” never checked on the house. Realtor friend was upset he was not in on the deal.

Gareth Ellzey on 08/30/2015

Some years ago, a prospect called in asking if a lot close to where he rented was available.  I checked, and found out that the owner lived down in the Valley, and had owned the property for several years.  I managed to find his phone number and contact him, and got a listing for the lot.  It was too expensive for the original prospect, but I sold it quickly to another person.  It was fortuitous, all the way around.

Bruce Yamini on 08/28/2015

Great, concise article with potential for a ton of business in it, as well as great guidelines on what to do and not do - kudos to you!

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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